Masala Wok
Brand Indentity Design
About
Masala Wok is a North East Indian style cuisine eatery based in Delhi. They have been running on minimal branding and majority of their business comes from online sales. They have been doing fairly good so I decided to build a new visual identity for them should they choose to get professional branding later on.
Challenges
The client is a good friend of mine.I designed the logo, branding and marketing paraphernelia. The whole identity was communicated with the client on general direction and what he liked or disliked, changes were made accordingly, it took two rounds ofrevision to get the final piece.
The idea behind this particular branding project was to create something that stands out while not actually standing out. The creativity to familiarity ratio here is stretched a little further than 60-40. There is a lot more familiarity to the general brands and logos for eateries around his establishment.
In order to get the project to stand out, I made use of a unique color scheme which isn't really complimentary to each other but just the abundunce in vareity creates a sense coherency within the project. Having a straight to the point logo with a bold and impactful wordmark with inspiration from Sushi and other colorful food products instead of the usual generic food colors.
In order to get the project to stand out, I made use of a unique color scheme which isn't really complimentary to each other but just the abundunce in vareity creates a sense coherency within the project. Having a straight to the point logo with a bold and impactful wordmark with inspiration from Sushi and other colorful food products instead of the usual generic food colors.
Strategy
Project Timeline
June 2022- August 2022
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