Simple But Gold
Brand Identity Design
About
Simple But Gold are a social media based business from Kuwait, Lebanon. They provide Jewellery commissions and a vast vareity of middle eastern inspired ornamentals.
Challenges
The visual identity was a part of an expansion visualization. Simple but Gold wanted to diversify and introduce their products in North America. Their visual identity needs to reflect American trends stand out in the western market.
Solution
Project Timeline
January 2022 - March 2022
The core principles of marketing and design language were implemented to create the basic framework for the project. The initial sketches of the logo were recieved positively by the client, based on that I worked on creating the Mandala style logo. The various strokes of the logo signify the carbon composition in diamond and the tetrahedral bonds are signified by the various sharp strokes within the logo.
I kept the brand guideline minimal and to keep the focus on the various shapes and elements within the guideline. Color Usage was provided for various seasonal and other social media promotions since the Brand is primariliy running out of Instagram. This guideline was part of their expansion from Kuwait into the North American market. The marketing direction was catered around the western market.
I kept the brand guideline minimal and to keep the focus on the various shapes and elements within the guideline. Color Usage was provided for various seasonal and other social media promotions since the Brand is primariliy running out of Instagram. This guideline was part of their expansion from Kuwait into the North American market. The marketing direction was catered around the western market.
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